How to Attract Superstars

To attract superstars, your recruitment efforts need to be as ambitious and compelling as the candidates you are trying to reach.

Write Ads that Appeal to Superstars

Challenge Them: Use language that challenges them and appeals to their ego. "SUPERSTARS ONLY" is a great example.
Focus on Opportunity, Not Requirements: Instead of listing a long list of requirements, focus on the opportunity for growth and high earnings.
Highlight Potential Earnings: Don't advertise the average salary; advertise the potential earnings for a top performer. This will attract the most ambitious candidates.
Ignore Background: Make it clear that you hire for talent, not background. "We hire top producers, not backgrounds."

Be a Recruiter: Always be on the lookout for potential superstars in your everyday life. You might find your next great salesperson in a retail store or a restaurant.
Don't Be Afraid to Poach: If you encounter someone with the right stuff, don't be afraid to recruit them.

By creating a compelling message and actively seeking out talent, you can build a pipeline of superstar candidates.