Impact Areas

Impact areas are the key functions or departments in a business that have a direct impact on the bottom line. Identifying and focusing on these areas is a powerful way to drive growth and improvement.

Identifying Impact Areas

Impact areas can include:

• Sales (outside and inside)
• Marketing
• Customer Service
• Product Development
• Purchasing and Suppliers
• Shipping and Receiving
• Inventory Control
• Accounts Receivable
• Personnel
• Technology

Managing Impact Areas

• Dedicated Meetings: Hold regular, structured meetings for each impact area. This ensures that each area receives consistent attention and focus.
• Incremental Improvement: Focus on making small, consistent improvements in each area every week. Over time, these small gains compound into significant transformations.
• Accountability: Assign tasks and deadlines after each meeting to ensure that progress is made.

By breaking down a business into its core impact areas and systematically improving each one, you can create a more efficient and effective organization. This approach helps to move from reactive to proactive management.