Public Relations as a Strategic Weapon

Public relations (PR) is not just about sending out press releases. It is a strategic weapon that can be used to build fame, credibility, and relationships with your target market.

Key PR Tactics

• Press Releases: Write press releases that are newsworthy and focused on issues that are of interest to the media, not just your company.
• Article Placement: Write articles and get them published in trade publications, magazines, and online ezines.
• Speaking Engagements: A powerful core story can get you speaking engagements at industry events, positioning you as an expert in front of your ideal customers.
• Charity Events: Sponsoring or hosting a charity event can generate positive publicity and build goodwill.
• Awards Ceremonies: Creating an awards ceremony for your industry can be a powerful way to build relationships with Market Influencers.

The Power of a Great Story

The key to successful PR is to have a great story to tell. Your core story, with its focus on market data and customer education, is the perfect fodder for a powerful PR campaign.