Rapport is Bulletproof

Building strong, genuine rapport with your clients is one of the most powerful competitive advantages you can have. When your clients are your friends, it is very difficult for a competitor to take them away from you.

What is Real Rapport?

Real rapport goes beyond surface-level pleasantries. It is a deep connection based on:

• Mutual Liking and Trust: A genuine friendship between you and your client.
• Shared Concerns: A sense that you truly understand and care about their success.
• Personal Connection: Knowing the details of their life, such as their family, hobbies, and personal goals.

How to Build Rapport

• Be Genuinely Interested: Ask great questions and be more interested in your clients than anyone else has ever been.
• Find Common Ground: Look for shared interests and experiences.
• Use Humor: Have fun with your clients and don't be afraid to share a laugh.
• Empathize and Commiserate: Be a supportive ear when they are facing challenges.
• Go Beyond Business: Create opportunities to interact with clients outside of a formal business setting.

Building rapport should be a systematic part of your sales process. It is the first and most important of The Seven Steps to Every Sale.