Setting the Market's Buying Criteria

Setting the market's buying criteria is a powerful strategic approach where you educate potential customers on how to be better buyers of your product or service. By doing so, you can shape their decision-making process in your favor.

The Problem: Uninformed Buyers

In most purchasing situations, the average buyer is not an expert. They may have vague or incomplete criteria for making a decision. This creates an opportunity for a savvy marketer to step in and educate them.

The Solution: Educate and Inform

• Teach Them What to Look For: Provide buyers with the information they need to make an informed decision. This could include information about quality, features, common pitfalls, and what distinguishes a superior product or service.
• Position Yourself as the Expert: By providing this education, you position yourself as a trusted expert and advisor.
• Align Criteria with Your Strengths: The buying criteria you teach should naturally align with the strengths of your product or service.

The Result

When you successfully set the market's buying criteria, you are no longer just a vendor; you are a partner in the customer's success. This builds trust, loyalty, and makes it much more likely that they will choose to do business with you.

This is a key outcome of Education-Based Marketing.