Stacked Marketing

Stacked marketing is the practice of coordinating all of your marketing efforts to work together in a synergistic way. Instead of treating each of The Seven Musts of Marketing as a separate island, stacked marketing integrates them into a cohesive and powerful whole.

The Problem: Siloed Marketing

In many companies, especially large ones, the different marketing functions operate in silos. The PR team doesn't talk to the advertising team, the sales team doesn't know what the direct mail team is doing, and so on. This leads to a fragmented and inconsistent message.

The Solution: Integration and Synergy

• Consistent Message: Develop a consistent message, look, theme, and slogan that is used across all of your marketing channels.
• Leverage Your Core Story: Your core story should be the foundation of all your marketing materials.
• Cross-Pollinate: Use materials from one marketing weapon in another. For example, use a great press release as a direct mail piece or a sales tool.
• Regular Coordination Meetings: Hold regular meetings with all of your marketing stakeholders to ensure that everyone is on the same page.

By stacking your marketing efforts, you can create a force multiplier effect, where the whole is greater than the sum of its parts.