The Power of Visuals

Visual aids are a powerful tool for increasing the impact and effectiveness of any presentation or communication.

The Science of Visuals

• Increased Retention: We remember 20% of what we hear, 30% of what we see, but 50% of what we both see and hear. This means that using visuals can nearly triple the impact of your message.
• The Eyes Have It: 85% of the information that enters the brain is through the eyes. A visually rich presentation keeps the brain engaged and alert.
• Color Matters: Different colors can evoke different emotions and associations. Use color strategically to enhance your message.

The Benefits of Using Visuals

• Increased Closing Rates: Presenting with visual aids can lead to a higher closing rate.
• Higher Perceived Value: Customers may be willing to pay more for the same product when it is presented with strong visuals.
• Increased Professionalism: A well-designed visual presentation makes you look more professional and polished.

Whether you are using a PowerPoint presentation, a flip chart, or even just drawing a diagram on a piece of paper, incorporating visuals into your communication is a simple but powerful way to increase your effectiveness.