The Seven Musts of Marketing

The "Seven Musts of Marketing" are the seven essential marketing weapons that every business should deploy to build a dominant brand and drive sales.

The Seven Musts

1. Advertising: The broadest reach for creating top-of-mind awareness.
2. Direct Mail: A targeted way to reach your ideal customers.
3. Corporate Literature: Brochures and promotional pieces that can be used as sales tools.
4. Public Relations: Building fame and credibility through media outreach, events, and articles.
5. Personal Contact: The most potent form of marketing, through your salespeople and customer service reps.
6. Market Education: Trade shows, speaking engagements, and Education-Based Marketing.
7. Internet: Your website, email marketing, and affiliate programs.

The Power of Integration

The key to maximizing the effectiveness of these seven weapons is to use them in a coordinated and integrated way. This is known as Stacked Marketing. All of your marketing efforts should have a consistent message, look, and feel, and they should all be driven by your core story.