The 'Shy Yes' Page
The 'Shy Yes' Page
A "shy yes" page is a type of landing page that is designed to capture leads by offering a single, low-commitment action. It is a powerful tool for building your email list and converting website traffic into leads.
The Problem with Traditional Websites
Most websites offer too many choices. A visitor is presented with a multitude of links, buttons, and navigation options. This can be overwhelming and can lead to "analysis paralysis," where the visitor ends up doing nothing.
The "Shy Yes" Solution
A "shy yes" page is the opposite of a traditional website. It has:
- One Goal: The only goal of the page is to get the visitor to take one specific action, such as providing their email address.
- One Offer: It presents a single, compelling offer, such as a free report, a video, or a newsletter subscription.
- No Distractions: There are no other links, navigation menus, or anything else to distract the visitor from the single call to action.
The "Cup of Coffee" Analogy
Asking a visitor to buy something on their first visit to your website is like asking someone to marry you on the first date. A "shy yes" page is like asking them for a cup of coffee. It's a small, easy "yes" that can lead to a bigger relationship down the road.
By using a "shy yes" page, you can dramatically increase your lead capture conversion rate.