Top-of-Mind Awareness

Top-of-mind awareness is a marketing concept that describes the state where a brand or company is the first one that comes to mind when a consumer thinks of a particular product category.

The Goal of the Dream 100

Achieving top-of-mind awareness with your ideal customers is the ultimate goal of the The Dream 100 strategy. Through consistent and relentless marketing, you want to become so familiar to your target audience that you are the first and only choice when they are ready to buy.

How to Achieve Top-of-Mind Awareness

• Consistency: You must consistently market to your target audience over a long period.
• Frequency: The more frequently your audience is exposed to your message, the more likely they are to remember you.
• Multi-Channel Approach: Use a variety of marketing channels to reach your audience in different ways.
• Value-Added Content: Provide valuable and memorable content through Education-Based Marketing.

When you have achieved top-of-mind awareness, you no longer have to compete on price. You have become the trusted and obvious choice.