Work on the Business, Not Just in the Business

This is a fundamental concept for entrepreneurs and leaders, popularized by Michael Gerber in his book "The E-Myth." It distinguishes between the day-to-day operational tasks of a business and the strategic work required to grow and improve it.

Working in the Business

• This is the tactical, day-to-day work of the business.
• It includes tasks like serving customers, producing products, and managing employees.
• It is essential for the business to function, but it does not lead to growth or improvement on its own.

Working on the Business

• This is the strategic work of building and improving the business itself.
• It includes activities like:
  • Developing The Three Ps (Planning, Procedures, and Policies).
  • Improving systems and processes.
  • Developing new products and services.
  • Planning for the future.
• This is the work that leads to long-term growth and success.

The Importance of Balance

Many business owners get so caught up in working in their business that they neglect to work on it. It is crucial to set aside dedicated time each week to work on the business. Workshop-Style Meetings are a powerful tool for this purpose.