Your Website as a Community

Your website should be more than just an online brochure. It should be a valuable resource and a community hub for your customers and prospects.

The Problem with "Ego Piece" Websites

Most websites are "ego pieces." They are focused on the company, its history, and its products. They do little to engage the visitor or provide them with real value.

The Community Hub Model

A community-focused website is:

• Customer-Centric: It is focused on the needs and interests of the customer, not the company.
• Educational: It provides valuable information, such as articles, reports, and videos, that helps the customer solve their problems.
• Interactive: It encourages interaction through features like forums, comments, and webinars.
• A Lead Generation Engine: By providing value, you can attract more visitors and convert them into leads through tools like The 'Shy Yes' Page.

The Power of Information

In the Information Age, the company that provides the most and best information will win. By turning your website into a community, you can position yourself as the leading expert in your field and build a loyal following of customers.