Company Culture Is How the Company Works, Not Its Perks

• Company culture is not a set of superficial perks like beanbag chairs, free food, or pet-friendly policies. These things are meaningless without substance.
• A company doesn't have a culture; a company is a culture. It is the embodiment of the team of people on a mission.
• You cannot create a good culture by hiring consultants or decorators; it must be built from the core of the company itself.