Complex Sales

• Complex Sales is a distribution method for products with a very high price point, typically seven figures or more.

• Each deal requires close personal attention and long sales cycles, often taking months or even years to close.

• This model works best when top executives, like the CEO, are directly involved in the sales process, as buyers at this level want to interact with the ultimate decision-makers.

• Businesses using this model succeed if they can achieve steady, high-percentage growth (e.g., 50-100% year-over-year) by methodically moving from smaller initial deals to ever-larger ones with reference customers.

• Part of The Distribution Spectrum