Durability is more important than short-term growth

• Many entrepreneurs focus on short-term growth metrics like weekly active users and monthly revenue targets.
• However, you can hit these numbers and still overlook deeper, harder-to-measure problems that threaten the durability of your business.
• If you focus on near-term growth above all else, you miss the most important question you should be asking: will this business still be around a decade from now?
• To answer this question, you must think critically about the qualitative characteristics of your business, not just the numbers.