Last Mover Advantage
Last Mover Advantage
- It is better to be the last mover in a market than the first mover.
- The first mover may make mistakes that the last mover can learn from.
- The last mover can build a more durable business by observing what worked and what didn't for the first mover.
- The goal is to build a monopoly that can endure and generate cash flows over the long term.
- The value of a business is its future cash flow
- Durability is more important than short-term growth