Recruit on Specific Mission and Team Fit, Not Generic Perks

• Recruiting is a core competency and should never be outsourced.
• Generic pitches about stock options, smart people, or challenging problems are ineffective because every company makes the same claims.
• Good recruiting answers are specific to your company and fall into two categories:
  1. Mission: Explain why your mission is compelling and why your company is the only one that can accomplish it.
  2. Team: Explain why the specific candidate is a unique personal fit for the team.
• Avoid fighting the "perk war." The best candidates are attracted by the opportunity to do irreplaceable work with great people, not by free laundry.