Selling Is More Than Just Selling a Product

• A successful company must sell more than just its core product.
• The act of "selling" is crucial for attracting key resources and building public perception. You must effectively sell the company's vision and potential to:
  • Employees: To attract and retain the best talent.
  • Investors: To secure the necessary funding for growth.
  • The Media: To shape public opinion and support recruiting and fundraising efforts.
• A public relations strategy is a necessary component of your overall distribution plan, even for products that grow virally and don't need media for direct customer acquisition.