The Best Salesmanship Is Hidden

• All effective salespeople are actors whose primary goal is persuasion, not necessarily sincerity.
• We only tend to notice and react negatively to bad salespeople who are awkward and obvious. The most masterful salesmanship is invisible because it doesn't feel like a sale.
• This is why job titles related to sales are often disguised (e.g., "account executive," "business development," "investment banker," "politician"). None of us wants to be reminded that we are being sold to.
• Everyone has something to sell, whether it's a product, an idea, a company, or themselves. If you don't see a salesperson in the room, you are the salesperson.