The Myth of Social Entrepreneurship

• The "social entrepreneurship" model, which aims to "do well by doing good," often fails at both.
• The ambiguity between social and financial goals can be a hindrance. More importantly, the term "socially good" often just means something that is seen as good by society—a conventional truth.
• Progress comes from doing something different and solving overlooked problems, not from chasing broad, popular goals that everyone already agrees on.
• True social good often comes from building a successful, monopolistic business around a unique solution, which in itself is a contribution to society. Simply participating in a sector that is considered "good" is not enough.