Valuable companies are built on secrets
Valuable companies are built on secrets
- The question "what valuable company is nobody building?" can only be answered by discovering a secret.
- A secret is an idea that is important, unknown, and difficult but possible to achieve.
- The existence of secrets implies that there are still many opportunities to create world-changing companies.
- To build a valuable company, you must seek out and build your business around a secret.
- The world still has secrets