Viral Marketing

• A product has Viral Marketing potential if its core functionality encourages users to invite their friends to become users.

• If every new user brings in more than one additional user, the product can achieve a chain reaction of fast, exponential growth.

• The ideal viral loop should be as quick and frictionless as possible to maximize its spread.

• Viral Marketing Requires a Niche Starting Point to be effective.

• Part of The Distribution Spectrum