How to Launch

#growth #startup
https://www.youtube.com/watch?v=3xU050kMbHM

Ways to launch

You are going lunch many times, if you prepare for 6 months it doesn't make sense. No-one cares about your lunch.
Ways to launch:

• Silent
  • Domain
  • Company name
  • Short description
  • Contact
  • Call to action
• Friends, family
  • Do as early as possible, when have an MVP. Watch how they use it. Check the feedback (read The Mom Test for more details).
• Stranger
  • Rent a truck and ask people near IKEA if they are interested in your idea (e.g. truck helping you to deliver your orders from IKEA).
• Online community
  • Startup schools
  • Product hunt
  • Hacker news
  • Reddit
  • Elpha
  • Facebook groups
• Request access
• Social media
• Pre-order
• New feature/product
• Press

Why launch continuously?

• A/B test the short pitch
• See how users respond to the product
• Launching to the right audience: are you talking to the right people?

No jargon

No marketing language, no jargon. The right pitch is:

• Introduce yourself
• What are you building?
• Who are you building for?
• Why?
• Interesting insights?

Build your own community

Every time you discuss the project idea even a few years before the launch you can add this person to a mailing list, and then send the email to all the people.